According to online retailers, a rise in female shoppers over the age of 50 have been hitting the online stores to purchase make-up. As celebrities such as Cher and Madonna continue to defy the aging process, pressure on women to stay looking young has pushed more ladies than ever online to grab their cosmetics.
According to online beauty product retailer Escentual.com:
“Sales among adults aged 50 to 80 grew more than 210 percent on the site Escentual.com,” They also revealed that in the past year customers spent an average of $395 annually compared to $215 bying spent by younger consumers.
“A lot of our customers are looking for anti-ageing products that slow the appearance of facial wrinkles and lines and many are looking for products that turn back the clock on other specific parts of the body but without the need for any surgical procedures,” explained Louise Reed, a spokesperson from Escentual.com, adding that pressure on women to remain youthful looking has increased due to “more and more youthful images of older celebrities.”
The new bread of online 50 plus make-up buyers have been described by Feelunique.com as being: “an intelligent group of consumers that have invested their time and money in the beauty industry,”