look younger

look younger

According to online retailers, a rise in female shoppers over the age of 50 have been hitting the online stores to purchase make-up. As celebrities such as Cher and Madonna continue to defy the aging process, pressure on women to stay looking young has pushed more ladies than ever online to grab their cosmetics.

According to online beauty product retailer Escentual.com:

“Sales among adults aged 50 to 80 grew more than 210 percent on the site Escentual.com,” They also revealed that in the past year customers spent an average of $395 annually compared to $215 bying spent by younger consumers.

“A lot of our customers are looking for anti-ageing products that slow the appearance of facial wrinkles and lines and many are looking for products that turn back the clock on other specific parts of the body but without the need for any surgical procedures,” explained Louise Reed, a spokesperson from Escentual.com, adding that pressure on women to remain youthful looking has increased due to “more and more youthful images of older celebrities.”

The new bread of online 50 plus make-up buyers have been described by Feelunique.com as being: “an intelligent group of consumers that have invested their time and money in the beauty industry,”


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Word on the street is that the first 457,000 to sign up get a free Target Beauty Bag! Like them and click the ‘Target Spring Beauty Bag Giveaway’ tab to order yours. Each Prize will consist of one (1) beauty bag containing samples of one or more of the following items: Nivea® Extended Moisture Body Lotion; Neutrogena® Cleanser; L’Oreal® Lumi Magic Primer; Simple Sensitive Skincare – Cleansing Facial Wipes; and PANTENE® Conditioner or Shampoo. The type and amount of sample products in each beauty bag may vary. PLEASE NOTE:The site is running slow and you will probably have to try a few times in order to get this – but it should be worth the effort as this is a nice sample! Just click the link below.

https://www.facebook.com/TargetStyle/app_226272220803858


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skin care tipsOver on Styleite.com Celebrity make-up artist, Gemma Kidd, shares some of her wisdom on when (and when not) to splash the cash on expensive beauty and skin care products. If, like most of us these days, you are on a budget you need to make sure that you are only buying the cosmetics which are giving you the most value for money.

She says:

“The good news is that it no longer needs to cost you an arm and a leg, with more and more quality brands becoming available at the drugstore. However, some products are well worth spending a bit more on.”

She goes on to cover some great tips for getting the right cleansers, moisturises, tools, and makeup for your money.

Read the full article: http://www.styleite.com/beauty/jemma-kidd-expensive-beauty-products/


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Nu Brilliance Microdermabrasion Skin CareThe guys over at joonbug.com have put together a great little guide for anyone trying to get those glamorous long eyelashes that we see on many Hollywood stars.

“Crucial to the international signal for flirting and associated with attractiveness regardless of gender, eyelashes are an important and far too often troublesome feature. Starlets like Mila Kunis and Zooey Deschanel have us longing for their big, beautiful eyes and long, luscious lashes. It can be pretty discouraging to look in the mirror and find the opposite: short, brittle, sparse eyelashes. However, we’ve got great news. With a little effort, patience, and dedication we can all have silver screen worthy peepers. Follow these tips and tricks or invest in one of the professional treatments below and you’ll be batting look-at-me lashes in no time.”

There’s nothing more feminine and flirty than lovely long eyelashes, so check out the full article to learn more.


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Control Corrective Skin CareWe’re all familiar with them, we’ve seen them time and time again on TV commercials and magazine spreads; the ambitious, and often outrageous, claims made by the cosmetic companies about their latest “Wonder” products. You know the ones we mean; “Reverses the signs of aging”, or “Rejuvenates and fortifies the skin” that sort of thing.

Often it’s left to consumers to exercise due diligence and common sense, and more often than not we exercise just that, but it’s easy to be seduced by the promise of looking younger, or, in many cases, just plain blinded by “Science”.

A fascinating article in mnn.com recently tackled this very issue and attempted shead a little light on this often confusing area:

“So how does a company navigate through the gray area of claims? Many companies rely on “soft” claims or claims that make very general statements to describe the product. Soft claims make it easier to set consumer expectations without gaining unwanted attention from the FDA. The problem with soft claims is that they can sometimes be so vague or “soft” that they really don’t mean much at all.”

An explanation on how the FDA also sees the cosmetic industry is equally fascinating:

“According to the FDA, drugs are products — not including food — intended to diagnose, cure, treat or prevent disease, as well as products intended to affect the structure or any body function in humans or animals. Cosmetics, on the other hand, are products introduced to the body with the intention of cleansing, beautifying, promoting attractiveness or altering the appearance. The FDA does not recognize the term “cosmeceutical;” in the eyes of the FDA a product is a drug, cosmetic or both.”

The original article was publish by youbeauty.com


According to recent news outlets (Marie Claire), Kylie Minogue has dished out a few of her favourite beauty and skin care tips.

An eyelash curler lights up eyes if you have nothing on them. That extra bit of eyeliner will make your eyes pop,” she told Marie Claire magazine.

Fresh does a foundation powder that in photos just makes you look flawless. A bit of sheen all over the face, whether it’s obvious or not, works too, although it’s difficult to get away with once you reach a certain age.

We have to hand it to her she looks fab for over 40 so she’s obviously doing something right!

Source: http://www.marieclaire.co.uk/beauty/galleries/35057/11/kylie-minogue-s-beauty-rules.html#index=7


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skin care tipsWe all know that the beauty and skin care business is an industry worth billions every year. What we may not have noticed is how it’s starting to become the dominant interest on social media site such as Youtube and Pinterest.

In a recent article to lufkindailynews.com contributing writer, Lauren Azios, explains how social media websites are empowering everyday folk to get involved with sharing beauty tips, advice, and tutorials.

Hair- and makeup-related videos have exploded on YouTube. In the top five searches on YouTube, as well as Google, women are looking for beauty tutorials, advice and information. Beauty gurus record videos such as “How to create the perfect smoky eye,” “How to curl your hair with a flat iron,” and “How to duplicate celebrity looks,” and upload them to the popular video-sharing website.

What makes this so special is that normal people, with little-to-no budget are creating the sort of viral material that the multi-million dollar cosmetic companies so often fail to achieve.

She goes on to explain:

Once uploaded, these videos have the potential to receive hundreds, thousands and sometimes millions of views. A beauty video can go viral in a matter of days or even hours, racking up views due to people spreading the link through social networks like Facebook, Twitter, Pinterest and others. YouTube users can watch, comment and post video responses.

If you are interesting in makeup, beauty, or skin care, and if you have access to a camcorder, maybe it’s time you started uploading a few videos yourself. You never know, it could be massive!

Read the full article: http://lufkindailynews.com/opinion/columns/article_843d2a7a-7069-11e1-bb09-001871e3ce6c.html


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marilyn monroe auction

Monroe - Auction

Fancy owning a piece of cinematic history? Well, here’s your chance.  A rare collection of Hollywood icon, Marilyn Monroe, photographs are to be auctioned later this month. The interesting thing about this particular set is that they come from the estate of her personal make-up artist, Allan “Whitey” Snyder. Snyder was Monroe’s make-up artist for over 15 years and was instrumental in creating her now iconic look.

According to celebrity auctioneer Darren Julien, more than 100 images of Marilyn will be sold the highest bidders. The auctions are to take place on the 31st and the 1st of April.

Source:
http://www.cbsnews.com/8301-31749_162-57398854-10391698/rare-marilyn-monroe-photos-up-for-auction/


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Nicole Miller Beauty Range

Nicole Miller Beauty

This week saw fashion designer extraordinaire Nicole Miller launch her new skin care range this week. The Nicole Miller Beauty line promises to address skin care issues ranging from everyday hydration to general brightening needs. This isn’t the first time Nicole has dipped her toes into the world of skin care cosmetics, her first foray was with Aussie mail-order giant Melaleuca, this time she’s working in collaboration with her longtime friend Dr. Cap Lesesne; saying:

We wanted to create something for women that wasn’t strictly for acne or strictly for antiaging,” Lesesne said. “Having practiced medicine in New York City for almost 30 years, I know what damage can be caused by not using effective skin care.”

You can check out Nicole Miller’s Amazon Store Here

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Looking for a way to freshen up your look? How would a brand-spanking new collection of makeup and makeup brushes do you?

Well head over to toofab.com. They’ve teamed up with EcoTools to provide one (1) lucky person a “virtual makeover” from a celebrity makeup artist – none other than Fiona Stiles to be precise. Fiona works with some real A-List celebs; Halle Berry, Elizabeth Banks, Paula Patton, and Jessica Chastain to name but a few. You could be next!

The winner get’s their hands on $250 in makeup, and an EcoTools collection worth over $100

http://www.toofab.com/2012/03/14/win-an-ecotools-brush-collection-and-makeup-consultation/